By Jhonatas Luis
Entrepreneurship is the dream of many Brazilians, but facing the high competitiveness of the market is not easy. According to IBGE, around 316.6 thousand Brazilian companies closed between 2014 and 2017. The research also shows that 6 out of 10 companies opened in 2012 closed their doors within 5 years. Several factors are related to the survival of a business, such as the market, the area of activity and management. And amid the challenges present in entrepreneurship national, would your company be able to survive? Check out some tips that will help you define whether you have entrepreneur profile.
Strategic and market vision
Regardless of the type of business, it will only survive if it has good management. And one of the main factors that determine the quality of a business is its business manager is linked to the knowledge of this professional. Before investing in any segment, it is essential to be familiar with it. Knowing the strengths and weaknesses of the sector, competitors and supply of professionals (who can be hired), for example, are aspects that must be considered carefully. In addition to factors linked to the market, it is crucial to have knowledge about management and strategic vision, fundamental skills for managing people, products/services and financial resources.
Leadership spirit
How is your relationship with people? Are you able to position yourself consistently? Have you led people to achieve a common goal? These are reflections that should be considered when deciding set up a business. The entrepreneur must not only be the boss, but also the leader of the people who work in the company. After all, unless you have no employees, you must be able to: delegate activities, resolve conflicts, demand results, recognize the work of others, and everything that involves people management.
Humility and self-criticism
The demand for results should not only apply to employees, but also to the business manager. It is necessary to recognize one's own mistakes and have a analytical view also about your performance. Some questions that can help you reflect on this are: Am I achieving the goals I set? Is my team being well directed? Do the value of the products I sell match their quality? Am I up to date on the market I operate in? In addition to being able to self-evaluate, giving other people space to suggest changes is essential. In many situations, it is customers and employees who see opportunities for improvement both for the products and for the company itself.
Determination and commitment
The IBGE survey indicates that more than 50% of companies close their doors within 5 years. In other words, entrepreneurship is not for everyone. In addition to what we have already pointed out, one factor that can make all the difference is the effort that is made to “make it work”. Having the own business is the desire of many, but it is crucial to have discipline and commitment to achieve this. Setting up a company does not happen overnight, after all, it is necessary to plan all aspects of the business to be sure that it is viable. The same goes for maintain a company working, since there will always be unforeseen events and difficulties to be overcome. In addition, it is essential to remain aware of changes that occur in the market and in the segment in which it operates, a factor that requires the manager to constantly update his/her knowledge.
