Professional Training

The course of Advertising and Propaganda from the UNIALFA provides a systemic and unconventional view of the world of communication. Developed in line with the most advanced structures in the Brazilian advertising market, the course's pedagogical project is highly market focused of work. The emphasis on communication planning allows the student a globalized perception of Advertising and Propaganda inserted in the current market complex. To this end, the course also has modern laboratories, in addition to Experimental Communication Agency for the practical application of knowledge. Thus, professionals trained by UNIALFA will have the ability to:

• Have an overview of the relationship between the Communication Plan and Strategic Marketing Planning;
• Outline communication objectives and strategies, based on the Marketing Operational Budget;
• Prepare, develop and approve briefings of creation, production and media;
• Manage an advertising agency;
• Present, develop and approve advertising campaigns.

Job Market

Service, planning, creation, media, production, RTVC and research are words that will be part of the daily life of the student of Advertising and Propaganda from UNIALFA. With a vision focused on the job market, the graduated professional will be able to work in:

• Advertising or Communication Agencies;
• Marketing departments of companies and industries in various segments;
• Communication Vehicles (radio and television stations, publishers, news companies, websites);
• Supplier companies in the sector (promotion agencies, market research institutes, event companies, etc.).

Differentiators of the Alves Faria University Center – UNIALFA

• Pedagogical project focused on the demands of the professional market;
• Experimental Communication Agency to bring students closer to professional practice from the first periods of the course;
• TV, radio and photography studios;
• Writing, planning, computer graphics and electronic media laboratories;
• Emphasis on communication planning, marketing and digital marketing;
• Curriculum aligned with the job market;
• Connection between theory and practice: Differentiated classes with participation from market professionals, technical visits and others;
• Proximity between teacher and student: Students and teachers are protagonists in the teaching/learning process, interacting with attention and mutual respect;
• Market teachers: 100% of teachers with experience in higher education teaching and extensive experience in the professional market;
• Modern Technologies for differentiated classes;
• Business relationship that provides internships to students with excellent employability rates.

Experimental Communication Agency

In all courses, UNIALFA always strives to align the knowledge learned in the classroom with professional experience. Experimental Communication Agency is a space that provides students with the opportunity to practice from the first semesters of the course. To this end, students receive guidance and supervision from teachers, in addition to having access to studios and laboratories similar to those widely used in the job market.

*Monthly fee for the first three months. The amounts are for payments in the 1st installment (installment discount + commercial discount) for those entering the 2023.34 academic semester.