The idealized profile of the graduate in digital marketing enables the training of a professional who has as essential values and assumptions a generalist, critical, reflective, proactive, humanistic and dynamic profile, capable of acting ethically, diagnosing the external and internal environments, for decision-making and establishing strategies and objectives, in order to investigate innovations and implement them in structured processes and, acting in a socially responsible manner, and through activities linked to the community extension program, this graduate will be able to develop skills and capacity to conduct activities related to the understanding of the social, cultural and economic reality of the environment in which he/she is inserted, directing his/her actions towards the transformation of reality and towards social development and quality of life.