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Degree in:

Marketing

R$ 44.90*

EAD

2 years / 4 semesters (Technologist)

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Profile

  • Coordinates Marketing teams; 
  • Advises Marketing managers;
  • Manages Marketing products, services and brands;
  • Plans, executes and evaluates market research and strategies; 
  • Evaluates economic and financial aspects related to Marketing; 
  • Identifies and analyzes distribution channels; 
  • Plans communication strategies with consumers;
  • Supervises Marketing activities;
  • Evaluates and issues technical opinions in his/her area of training.

 

Course Objective

Train specialists to serve a specific field in the Marketing job market. 

 

Performance in the job market

  • Companies in the production, trade and services sectors;
  • Marketing Companies;
  • Institutes and Research Centers;
  • Educational Institutions, through training required by current legislation.

 

*Monthly fee for the first three months. The amounts are for payments in the 1st installment (installment discount + commercial discount) for those entering the 2023.34 academic semester.

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Doctor Patricia Quitero Rosenzweig

PhD in Visual Art and Culture PPGACV/FAVUFG (2021), master in Visual Culture, with a concentration in Visual Processes and Systems PPGAV/UFG (2008), lato sensu specialist in Educational Planning UNIVERSO (2003) and bachelor in Social Communication: Advertising and Propaganda from PUCCAMP (1996). She has been working in the teaching career for 23 years. Since 2006, she has worked as an Assistant Professor II at the Pontifical Catholic University of Goiás (PUC Goiás). In 2016, she started as a Professor III at the Alves Faria University Center (UNIALFA), teaching subjects in the area of advertising creation, audiovisual production, live marketing, methodology and events, planning and management, in addition to supervising TCCs. Currently (2021/2022), she coordinates the Undergraduate Courses in Social Communication: Advertising and Propaganda and Journalism at UNIALFA - Perimetral and Bueno units. Author of the book Personalidades Construídas no Cinema Documentário - published by CRV (2019). She was pedagogical coordinator of the Undergraduate course in Social Communication: Advertising and Propaganda at Faculdade Cambury (2004-2005), coordinated the Social Communication: Advertising and Propaganda course at the Catholic University of Goiás in the period 2006-2009 and the Social Communication: Advertising and Propaganda course at PUC Goiás in the period 2009-2010. In terms of marketing, she worked in the Communication and Marketing Division of PUC Goiás (2011 - 2013) implementing communication for the institution's social networks. He coordinated in-person lato sensu postgraduate courses: Specialization in Strategic Communication (PUC Goiás - 5 classes, 2011-2017) and Audiovisual Communication and Digital Media (FASAM - class 2015-2017).

Lattes CV

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1A. SEQUENCE WORKLOAD
ENTREPRENEURSHIP AND INNOVATION 80
CONSUMER LAW 80
INTERDISCIPLINARY PROJECT I 20
TOTAL 180
2A. SEQUENCE WORKLOAD
MARKETING FUNDAMENTALS 80
HUMAN RESOURCES MANAGEMENT, LEADERSHIP AND TEAM MANAGEMENT 80
INFORMATION AND COMMUNICATION TECHNOLOGY MANAGEMENT 80
INTERDISCIPLINARY PROJECT II  20
TOTAL 260
3A. SEQUENCE WORKLOAD
MARKET INTELLIGENCE 80
CONSUMER BEHAVIOR AND MARKET RESEARCH 80
INTERDISCIPLINARY PROJECT III 20
EXTENSION PROJECT I 80
TOTAL 260
4A. SEQUENCE WORKLOAD
IMBOUND AND CONTENT MARKETING 80
BRAND MANAGEMENT AND BRANDING 80
MARKETING OF PRODUCTS AND SERVICES 80
INTERDISCIPLINARY PROJECT IV 20
TOTAL 260
5A. SEQUENCE WORKLOAD
SEO STRATEGIES – SEARCH ENGINE OPTIMIZATION 80
ELECTRONIC NEGOTIATION AND BUSINESS 80
INTERDISCIPLINARY PROJECT V 20
EXTENSION PROJECT II 80
TOTAL 260
6A. SEQUENCE WORKLOAD
MARKETING STRATEGY AND POSITIONING 80
DIGITAL MARKETING AND SOCIAL MEDIA 80
CREATIVITY, STOYTELLING AND DESIGN THINKING 80
INTERDISCIPLINARY PROJECT VI 20
TOTAL 260
7A. SEQUENCE  WORKLOAD
ONLINE AND INTERNATIONAL LAW 80
SAFETY, ENVIRONMENT, HEALTH AND SOCIAL RESPONSIBILITY 80
INTERDISCIPLINARY PROJECT VII 20
EXTENSION PROJECT III 80
TOTAL 260
8A. SEQUENCE  WORKLOAD
PERFORMANCE METERING AND WEB ANALYTICS 80
COMMERCIAL MANAGEMENT, MERCHANDISING 80
DIGITAL TRANSFORMATION 80
INTERDISCIPLINARY PROJECT VIII 20
TOTAL 260
OPTIONAL DISCIPLINE  WORKLOAD
BRAZILIAN SIGN LANGUAGE – LIBRAS 80

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