2020 was a year of great changes around the world, due to the pandemic COVID-19 Among them, the accelerated development of technology stands out. According to data from the Dell Technologies Digital Transformation Index 2020 (DT Index 2020), 87.51% of companies had to adapt their sales to the online format. This role is often played by the advertiser, who is responsible for taking care of all the company's digital platforms.
Monitoring results, interacting and negotiating with clients, defining and creating logos, and planning content to be posted are the responsibility of this professional. Professor of Advertising and Publicity at UNIALFA, Joseane Ribeiro explains that advertisers must be creative and up to date with the latest market trends. “Creating and reinventing are positive points for those who work in this area.”
She reinforces that the crisis created by the COVID-19 demonstrated, above all, the importance of advertising professionals in increasing sales for businesses. This profession allows for work in various segments, such as: agencies, consultancies, communications departments and in small and large companies.
The Alves Faria University Center- UNIALFA offers a degree course in Advertising and Propaganda. With an infrastructure consisting of equipped laboratories, TV and radio and an Experimental Communication Agency, students leave the institution prepared for the job market.
Ingrid Corrêa, a 7th-year student of Advertising and Publicity at UNIALFA, approves of the methodology applied at the institution. She says that the theoretical and practical content was essential for her work as an intern at a communications center. “The experience I had at the Experimental Communication Agency, the knowledge I acquired in the classroom and the support from the professors were essential for me to play the role I hold today. I am grateful to UNIALFA.”
