Executive MBA in Digital Marketing, Social Media and Paid Traffic Management
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Coordination
PhD Prof. Diego Alves Jacob
I am an administrator and marketing manager with over 20 years of experience in the field. I have a PhD in Marketing and Strategy, a Master's degree in Regional Development with a focus on Digital Marketing, and I am a specialist in People Management and Marketing, Executive Management, Market Intelligence, and Growth Marketing. My career is marked by the development and execution of 360° Marketing strategies, integrating online and offline actions to strengthen brands, boost sales, and create authentic connections with the public. I work with strategic planning, branding, digital and traditional media, trade marketing, CRM, and customer experience, always combining creativity and data analysis for more assertive decision-making.
Faculty
Prof. Dr. Diego Alves Jacob
Marketing Manager with over 20 years of experience in Marketing (online and offline), Marketing and Market Intelligence, Consumer Behavior, Sales Campaigns, Market Research and Strategic Planning. He holds a PhD in Marketing and Strategy from the University of Minho - Portugal, a Master's in Regional Development (Digital Marketing) from Faculdade Alfa, a Specialist in People Management and Marketing from the Catholic University of Goiás - UCG and in Executive Management and Market Intelligence from IPOG and a degree in Hotel Management from CEFET-GO and Marketing Management from Descomplica.
Prof. PhD. Carla Simone Castro da Silva
Federal civil servant and general coordinator of Entrepreneurship at the Federal Institute of Brasília. She has held senior management positions for over 18 years in companies such as Ambev, Kaiser-Coca-Cola, Borges Landeiro, shopping centers and Rede Globo. She holds a PhD in Strategic Marketing from the University of Minho (PT). She holds a PhD and a Master's degree in Behavioral Psychology from PUC-GO (consumer behavior research line). She is a specialist in Consumption and Retail from USP, a specialist in Marketing – FAAP, a behavior analyst from UNB and a degree in Bilingual Executive Secretariat.
Prof. Esp. Thâmara Zaia Costa Barros
CEO of Jeito Zaia Enchantment Marketing, speaker, mentor and businesswoman, creator of the #JeitoZaia method, with customer experience strategies that have transformed more than 100 brands and have already impacted 10,000 people throughout Brazil. She has over 20 years of experience in Marketing and Relationships, in major market players: Rede Globo, Allos Shopping Group, Mega Moda, 15 of which dedicated to the retail market in the Southeast and Midwest. Specialist in Marketing and Communication from Faculdade Cambury/USP, MBA in Business Management from FGV. Specialist in Consumer Experience from ESPM, International Certification in Disney Guestology from Seeds of Dreams and graduated in Social Communication with a Specialization in Advertising and Publicity from PUC Goiás.
Prof. Esp. Rafael Isamu dos Santos Taguchi
Head of BU at ITA Frotas, where I lead the ITA Mob business unit. With over 15 years of experience in digital marketing, innovation and competitive intelligence, I have worked for large companies such as Nextel, EBM Incorporações, Terral Shopping Centers, Rennova Nutriex and Araguaia. I have a degree in Advertising and Marketing, a postgraduate degree in Business Strategies from UFG and a Nanodegree in Digital Marketing from Udacity. My skills include project management, e-commerce, innovation and growth hacking, always focusing on optimizing the customer experience and developing effective digital solutions.
Special Prof. Flavio Del Lima
Master in Visual Culture, MBA in Marketing and a degree in Graphic Design. He works as a professor in MBAs in the areas of Design, Marketing, Branding and User Experience. He currently works as a consultant at Superlativa Branding e Design.
Special Prof. Thiago Aquino Mendonça
Marketing and Technology Specialist, with postgraduate degrees in IT Governance, Business Intelligence & Analytics. Commercial Director at Kampana Digital, an agency specializing in Inbound Marketing and Paid Traffic Management. Founder of Klinko App, a SaaS with over 1,000 subscribers, and professor in postgraduate and other training courses throughout Brazil.
Prof. Esp. Jayme Diogo Araújo
Advertising professional. Director of Traffic and Media Performance at Ads Cool. Specialist in Communication, Marketing and Social Media | Postgraduate in Teacher Training and Educational Management and Academic Professor of Digital Strategy and Paid Traffic.
Special Prof. Camila Reis
Branding Specialist from UNIALFA - 2019, Graduated in Marketing from Faculdade Cambury (2013 - 2015), Professional and Self Coaching from IBC (2013). In her professional history, she has accumulated more than 10 years of experience in Digital Marketing, Influence and Experience, Strategic Planning, Personal Marketing, Leadership, Events and Brand Activation. Owner of the CriAí Marketing Agency, she has been undertaking in the Marketing market for more than 7 years.
Prof. Ma. Taynara Flavia Sanches Jorge
Marketing and E-commerce Director at Vasap Design, she has 15 years of experience in communication and marketing, with 13 years dedicated to team management. Her professional career spans several strategic areas, including public relations, relationship marketing, trade marketing, digital marketing, e-commerce, internal marketing, sustainability and communication planning. She holds a master's degree in Communication from the Federal University of Goiás (UFG – 2024), a specialization in Communication and Marketing Consulting (UFG – 2013) and a degree in Social Communication, with a specialization in Public Relations (UFG – 2011).
Esp. Gabriel Bontempo
Business consultant at Gomes de Matos Consultoria, university professor and community mentor at Share!. With 12 years of experience, I work in digital transformation using strategic planning and agile methodologies. I have led omnichannel projects for companies such as BR Home Centers, Grupo MPL, Iguatemi Fortaleza and Freitas Varejo, generating more than 100 million VGV. I have certifications in e-commerce management from G4 and CMX from EICOM-London.
Professor Me. José Auricicero Sousa Silva
CEO of the Human Development Institute, working in the development and self-development of people and teams, through lectures, consulting and mentoring. Has over 30 years of experience in the area of strategic people management, 25 of which were at Sesc Goiás, with expertise in the areas of Human Resources, Occupational Safety, Job and Salary Plan, Strategic People Planning and Budgeting, and Management of Learning and Internship Programs. Author of the collection Caderno do Líder and Coordinator of the Learning and Internship Program at Unifasam Junior for the Administration and Accounting Sciences courses. Master in Education, specialist in Strategic People Management and Leadership and graduated in Accounting Sciences, Administration and Pedagogy.
Prof. Me. Ujeverson Tavares Sampaio
Master in Economics. Specialist in Intelligent Systems and Agents and Contemporary Education with Emphasis on Digital Technologies and a Degree in Mathematics. Professor of Higher Education and Postgraduate courses at SENAI Fatesg College. Professor awarded as TOP 10 SESI/SENAI GO Teacher 2021. Postgraduate Professor at UNIALFA. Civil servant at SEDUC GO. Professor of Mathematics and Robotics and electives such as Data Analysis and generative AI for elementary and high school students. Accredited advisor at SM Educação. Consulting and Training in the area of emerging technologies and generative artificial intelligence.