MBA Executivo Em Gestão De Negócios: Liderança, Marketing, Planejamento Estratégico E Finanças

Executive MBA in Business Management: Leadership, Marketing, Strategic Planning and Finance

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Course Information

Certifications

This course includes 4 additional certifications for which the student is eligible to receive an Intermediate Training Certificate upon completion of each module, i.e., obtaining approval in all subjects that constitute the module.

Certificate in People Management and Leadership
Certificate in Marketing Management
Certificate in Strategic Management and Planning
Financial Management Certificate

What will I be able to do after the course?

Upon completion of the Executive MBA in Business Management, the student will be able to act strategically in different areas of business administration, developing skills to lead teams, plan and execute growth strategies, and make decisions based on financial and market analyses. With a holistic and integrated vision, the professional will be able to identify opportunities for innovation, implement improvements in organizational processes and align business objectives with global market demands, ensuring the competitiveness and sustainability of businesses.

In addition, students will acquire specific skills acquired through additional certifications, such as leading effectively and promoting a high-performance environment (People Management and Leadership); creating innovative marketing strategies adapted to digital trends (Marketing Management); structuring and managing strategic plans that generate consistent results (Strategic Management and Planning); and conducting financial management with excellence, optimizing resources and ensuring the economic health of the organization (Financial Management). These skills give professionals a competitive advantage in the market, preparing them for leadership and management positions in companies in different sectors.

Who is this course for?

THE Executive MBA in Business Management is aimed at professionals who hold or aspire to leadership and management positions in organizations in various sectors. The target audience includes managers, executives, entrepreneurs, consultants, analysts and professionals in areas such as administration, marketing, finance and human resources, who seek to improve their strategic skills and broaden their business vision. In other words, the course is ideal for those who wish to prepare themselves to face the challenges of the competitive market, develop skills in strategic planning and leadership, and acquire a solid and comprehensive education that enables them to work in positions of high responsibility. It is especially relevant for professionals with experience in the market who wish to update their knowledge or for those in career transition who seek greater qualifications to advance professionally.

What are the objectives of this course?

THE Executive MBA in Business Management aims to train strategic leaders, enabling them to work in different areas of business management with a holistic vision and skills in leadership, strategic planning, marketing, finance and people management. The course seeks to develop analytical, problem-solving and decision-making skills, preparing students to face the challenges of the dynamic market with innovative, ethical and sustainable practices, aligned with contemporary demands and the search for organizational results.

What will I learn in this course?

The student of the Executive MBA in Business Management You will learn to act strategically and in an integrated manner in various areas of business administration. The course offers skills development in leadership, marketing, strategic planning and finance, with a practical and results-oriented approach. Participants will learn to manage high-performance teams, create innovative strategies for the competitive market, interpret financial data and align organizational objectives with the demands of the global market. Another point is that the additional certifications bring credibility to the student, who will be able to lead effectively (People Management and Leadership), develop marketing strategies adapted to digital trends (Marketing Management), plan and execute efficient business strategies (Strategic Management and Planning), and conduct financial management in an optimized manner, ensuring sustainability and competitiveness (Financial Management). The practical methodology and interaction with market experts ensure training aligned with the real needs of organizations.

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Summary Course Grid

MODULE: Leadership and People
CERTIFICATION: Certificate in People Management and Leadership
DISCIPLINE	WORKLOAD
Communication, Conflicts and Negotiation	30
Leadership of High Performance Teams	30
Organizational Behavior and Strategic People Management	30
TOTAL MODULE	90

MODULE: Marketing and Sales
CERTIFICATION: Certificate in Commercial Management and Marketing
DISCIPLINE	WORKLOAD
Digital Marketing	30
Strategic Marketing	30
Entrepreneurship, Markets, Competition and Competitive Intelligence	30
Commercial Negotiations	30
TOTAL MODULE	120

MODULE: Planning and Strategy
CERTIFICATION: Certificate in Strategic Management and Planning
DISCIPLINE	WORKLOAD
Project Management	30
Strategic Planning	30
TOTAL MODULE	60

MODULE: Finance and Costs
CERTIFICATION: Certificate in Financial and Cost Management
DISCIPLINE	WORKLOAD
Cost Management and Pricing	30
Budget and Management Method	30
Financial Viability of Projects	30
TOTAL MODULE	90

DISCIPLINE	WORKLOAD
Organizational Behavior and Strategic People Management The main objective of this module is to train professionals to face the challenges inherent to Organizational Behavior, offering knowledge on the themes inherent to the contemporary challenges of Organizational Behavior, so that professionals can respond to the demands inherent to society itself. Combining knowledge in organizational psychology, business strategy and talent development practices, preparing professionals to face complex challenges in the business environment.	30
Communication, Conflicts and Negotiation Objective The purpose of the module is to enable the student to productively manage conflicts in the business environment; identify the types of conflicts that exist and the best ways to negotiate them; promote the strengthening of teams through the management and negotiation of conflicts, whether between teams or with customers and suppliers.	30
Leadership of High Performance Teams This module aims to develop a systemic and strategic vision of the main transformations of the contemporary context and their implications on behaviors and forms of leadership development. Reflect on some central aspects of leadership, in order to favor the construction and maintenance of organizational environments of diversity, innovation and high performance.	30
Entrepreneurship, Markets, Competition and Competitive Intelligence In this module, we will prioritize understanding the science behind entrepreneurship and business administration. Based on principles of innovation, research, and management, our students will be prepared to adopt a more scientific approach to problem-solving, facing challenges, and identifying opportunities in an innovative way. In addition, the module seeks to ensure that our students are able to understand the scenario in which the organization finds itself, combined with a deeper knowledge of the profile of its consumers and its competitors in the market in which it operates. Therefore, with the knowledge acquired in this module, students will be able to find market opportunities and reduce risks, as they will lead the company to a field of constant and vigilant observation, always attentive to the main innovations so as not to lose competitive space in their markets.	30
Digital Marketing After completing this module, students will be able to plan strategic digital marketing actions: Define digital marketing objectives, according to the business diagnosis in the digital environment, identify the persona, according to the research results, Create a visual identity for brand positioning in the online environment and Develop a digital marketing plan, identifying opportunities in the market based on persona research.	30
Strategic Marketing In the Strategic Marketing module, students will learn the main concepts of marketing, strategic planning, environmental analysis methods, strategic marketing tools and new practices used by leading professionals. They will be able to understand the importance of creating and planning outside-in strategies and predictive analysis and developing solutions in this environment.	30
Commercial Negotiations The objective of the module is to demonstrate how the development of a negotiator's skills can transform the way in which objectives are achieved, bringing competitive advantages over competitors and real gains for the organization through negotiation. This module is essential for all those who wish to expand their knowledge, refresh their knowledge and learn the tools and techniques for success in negotiations.	30
Project Management This module allows participants to acquire knowledge in order to understand the nature of the problems to be solved by projects and choose the most appropriate approach to solve them. Differentiate between predictive and adaptive/agile approaches and combine them when necessary, apply the approach and tools consistent with the nature of their projects, manage a project from start to finish, managing the project team and ensuring value delivery to the business.	30
Strategic Planning This module allows participants to acquire skills, methods and learn about modern strategic planning tools. It also allows intensive practice of case studies in order to qualify students to be able to build a strategic plan capable of guaranteeing real deliveries in the practical activities of each one, guaranteeing professional deliveries at a new level, and transforming strategies into actions for their business or for the company where they work.	30
Cost Management, Pricing This module aims to develop students in order to prepare them to be able to analyze the cost structure of their company and its products, understand their fixed and variable cost structure and the break-even point of their business; define the best pricing strategy based on cost, competition and positioning of the product and the company in the market. Ensure that in their positions they will be able to maximize the profitability of the businesses in which they are involved.	30
Budget and Management Method The Budget and Management Method module supports the decision-making process of companies and their business units. Therefore, the module provides the analysis of concepts and theories that help transform strategy into tactical and operational measures that generate value for the company. Developing the company's plan through financial reports and ensuring the achievement of goals are the main pillars of this module's delivery.	30
Financial Viability of Projects This module allows participants to have an overview of the financial viability of projects, through knowledge of applied financial mathematics (time value of money, compound interest and rate transformation). The student will be able to develop a free cash flow for the economic and financial viability of investment projects. Methods for analyzing the economic and financial viability of investment projects using the indicators of net present value, internal rate of return and payback. At the end of the module, students will be able to practically evaluate the viability of projects.	30
TOTAL WORKLOAD	360 hours

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Coordination

Henry Augustus Gonzaga

MBA Executive Education, Strategy: Building and Sustaining Competitive Advantage from Harvard Business School. Extensive experience in Finance and Operations, covering the management of organizational restructuring, with a focus on developing strategic business planning, financial planning, matrix management, governance, structuring the Board of Directors, professionalizing management transition processes and family succession effectively. Ability to conduct Roadshows for debt reprofiling, establishing renegotiations with suppliers, customers and financial institutions. Strategic vision in the face of adverse scenarios, acting with a focus on generating value and structuring performance KPIs. Management of the audit and Due Diligence process, as well as the development of a business plan for M&A. Implementation of the Code of Ethics and integrity program in order to strengthen the institutions' Compliance, in addition to the privacy and data protection program, with a focus on the LGPD. Leadership of multidisciplinary teams, training high-performance professionals aligned with the company's objectives. Served on the Board of Directors of Grupo Serval since 2017.

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Faculty

Amanda Rocha

Amanda Rocha has over 30 years of experience in People Management/Human Resources. She holds a degree in Psychology from Universidade Paulista - SP, a postgraduate degree in Strategic People Management from Uninove - SP, a specialization in International Business Management from Fundação Dom Cabral and an MBA in Human Resources from Instituto Nacional de Pós Graduação - INPG. During her career, Amanda has had the opportunity to work for several renowned companies, playing leadership roles and contributing significantly to the success of these organizations. Among the positions she has held are Head of Human Resources and Human Resources Manager at the following companies: Grupo José Alves, Pivot, Carino Ingredientes, Prestex, Linea Alimentos, Ingenico Meios de Pagamentos, Coca Cola Femsa, Coca Cola Bandeirantes, Bematech and Transportes Della Volpe. Businesswoman and Consultant at AR Solutions in People Management, she has led several projects in companies from different segments, some of which are: Companhia Vale do Rio Doce, V&M, Acesita, Braskem, Politeno, Gerdau, Rio de Janeiro Refrescos (Coca-Cola), Lousano, Ficosa, Metagal, GM, Quartozolit, Huawei, Besni, Mauricio de Souza, Riachuelo, Isolutions, GSR7, Tefti, Lousano Group, Metropolitan Group, Ingenico do Brasil, Forza Capital and Mentorage. In the academic field, she was a professor at the Alves Faria College, the São Paulo College of Industrial Engineering - FEI and Senac - São Paulo. Speaker and Co-author of the books: Boosters and Career and The Power of Emotional Intelligence.

Leandro Monteiro

Leandro Monteiro is a co-founder of Impact Hub Goiânia and LeMon Think Innovation. He is an individual consultant for UNESCO for ETOS.IA. He holds a degree in Economics from UFG, a postgraduate degree in Leadership and Public Management from CLP, and executive training from Harvard Kennedy School. He also holds a master's degree in Cities from the London School of Economics (LSE). Leandro has extensive experience in consulting, specializing in management, projects, and governance for cities. He worked for the Organization of Ibero-American States and also worked at the consulting firms Value Bridge and Falconi. In the public sector, in two state governments, he dedicated himself to citizen participation and strategic management. In the third sector, he held the position of institutional development coordinator for the Brazilian Network for Creative Learning, an NGO supported by the Lemann Foundation and the Massachusetts Institute of Technology. He is the Manager of the Generation and Income Axis of the Nosso Chão, Nossa Terra project in Maceió-AL.

Aurelio Ricardo Troncoso Chaves

Graduated in Economics from the Catholic University of Goiás; Postgraduate: University Teaching and Microfinance; Master in Regional Development; In the Public Sector, he worked as a parliamentary advisor and Chief of Staff at the Legislative Assembly for four years; Superintendent of the Mauro Borges Institute - IMB from 2012 to 2014; advisor to the FCO and advisor to Produzir/Fomentar; Advisor to the Regional Council of Economics for the 18th Region; member of the Regional Council of Economics at JUCEG; Economic Advisor to the Secretary of Economy of Anápolis; Coordinator of the Center for Economic and Market Research - CEPEM UNIALFA/FADISP and of the Center for Research in Competitiveness and Regional Development of the Master's Degree - CPCDR at UNIALFA/FADISP; he was Coordinator of the Economic Sciences course at UNIALFA for eight years; Professor of Economics, Management and Finance; Professor of Postgraduate Studies at the Colleges UNIALFA / Cambury / IPOG / UniAnhanguera / UniEvangelica / ESP in the areas of Economics, Finance and Cost Management, Risks, BSC, Quality and Processes; was coordinator of the Economics area at the Instituto Democrativa; Researcher of studies related to Goiás at the “Institute for Strategy and Competitiveness – Institute Michael Poter – Harvard Business School”; certified consultant in Lean Six Sigma (Black Belt) by SETEC, prospective studies, territorial strategies by IDS, diagnostics and business recovery, strategic planning, economic and business scenarios, process mapping; Collaborating economist of the “Movimento Brasil Competitivo”; worked in high-performance organizations such as Rede Binder de Hotéis; Banco Real; Souza Cruz; Casa Fortaleza; Concremix; Engemix; Betonmax in management and directorship positions with effective results in the area of activity.

Michelangelo of France Costa

Graduated in Marketing and Finance from PUC/RJ, Bachelor in Administration and Accounting from UFRJ. Executive with 35 years of experience in national and multinational companies such as Gillette, Esso and Coca-Cola where he worked in the areas of Planning, Marketing, Finance and Logistics. Has 20 years of experience in Strategic Planning, Corporate Governance, Logistics, Marketing, Finance, Project Management and Process Management. Currently is Corporate Manager of Strategic Projects Controllership at Grupo José Alves.

Prof. Dr. Diego Alves Jacob

Marketing Manager with over 20 years of experience in Marketing (online and offline), Marketing and Market Intelligence, Consumer Behavior, Sales Campaigns, Market Research and Strategic Planning. He holds a PhD in Marketing and Strategy from the University of Minho - Portugal, a Master's in Regional Development (Digital Marketing) from Faculdade Alfa, a Specialist in People Management and Marketing from the Catholic University of Goiás - UCG and in Executive Management and Market Intelligence from IPOG and a degree in Hotel Management from CEFET-GO and Marketing Management from Descomplica.

Prof. Esp. Leandro Miranda Rodrigues

Administrative and financial manager with over 18 years of experience in the market, specializing in financial management and Business Intelligence. He has experience in pricing products and services in various segments, in addition to having implemented dashboards using Power BI to assist in decision making. Specialist in Financial Management, Controllership and Auditing from Fundação Getúlio Vargas and a degree in Administration and Law from UNIALFA.

Professor Dr. Pedro Henrique Rodrigues de Sousa

Director of Blueseven Strategy and Indicators. PhD in Administration from the University of Brasília (UnB); winner of the 2021 PPGA/UnB Outstanding Thesis Award, as the author of the best Doctoral Thesis, Strategy and Innovation line. Bachelor's and Master's degrees in Administration, with a postgraduate degree in Business Strategy. Professor of the Professional Master's in Administration at the Alves Faria University Center, working on the topics of Strategic Management, Business Performance and Management by Indicators.

Prof. Esp. Thâmara Zaia Costa Barros

CEO of Jeito Zaia Enchantment Marketing, creator of the #JeitoZaia method, with Enchantment strategies. She has over 20 years of experience in Marketing, 11 of which were in charge of the shopping center, wholesale and retail markets. Specialist in Marketing and Communication from Faculdade Cambury/USP, MBA in Business Management from FGV. Specialist in Consumer Experience from ESPM, in Enchantment from Escola de Inspirações SP and graduated in Social Communication with a Specialization in Advertising and Propaganda from PUC Goiás.

Flaine Eduardo de Araujo

Postgraduate degree in Business Management, Controllership and Finance - 13 years of experience in auditing; - 18 years of experience in accounting - 3 years of experience at Contabilidade Wilmar Brasil (an accounting firm specializing in healthcare and cooperatives) - 2 years of experience at MG Auditoria e Contabilidade (4th largest accounting firm in Goiânia) - 6 years of experience at Grant Thornton (5th largest auditing firm in the world); - 1 year of experience at Ernst & Young (2nd largest auditing firm in the world); - Currently audit manager at Baker Tilly (7th largest auditing firm in the world) where he works in the following technical activities: *Methodology manager; *Training leader; *Leader of referenced projects for Spanish-speaking foreign companies.

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Executive MBA in Business Management: Leadership, Marketing, Strategic Planning and Finance

12 months - 360 hours

Doubts?

Course Information

Certifications

What will I be able to do after the course?

Who is this course for?

What are the objectives of this course?

What will I learn in this course?

Summary Course Grid

Coordination

Henry Augustus Gonzaga

Faculty

Amanda Rocha

Leandro Monteiro

Aurelio Ricardo Troncoso Chaves

Michelangelo of France Costa

Prof. Dr. Diego Alves Jacob

Prof. Esp. Leandro Miranda Rodrigues

Professor Dr. Pedro Henrique Rodrigues de Sousa

Prof. Esp. Thâmara Zaia Costa Barros

Prof. Esp. Yuri Sousa Jackson

Flaine Eduardo de Araujo

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