https://www.unialfa.com.br/vestibular/

MBA in Social Media: Strategic Content and Traffic Management

Edit Content

12 months

Biweekly classes on Saturdays from 8am to 6pm

Edit Content

Presentation

With the  MBA in Social Media: Strategic Content and Traffic Management, the postgraduate student will be prepared to perform various functions and activities in the field of digital marketing and social media management, including:

  • Social Media Strategy: you will be able to develop solid social media strategies for companies and brands, aligned with their business goals;
  • Content Creation: will be able to create relevant and engaging content for multiple social media platforms;
  • Social Account Management: will be able to effectively manage social media accounts, including scheduling posts, responding to comments, and analyzing performance metrics;
  • Online Advertising (Paid Traffic): understand how to use advertising platforms such as Facebook Ads and Google Ads to promote brands and products on social media;
  • Data Analysis: will have the ability to analyze social media data and use insights to adjust strategies and improve performance;
  • Community Management: you will be able to build and manage online communities, interacting with followers and customers effectively;
  • SEO and Content Optimization: understand how to optimize content for search engines and increase online visibility;
  • Crisis Management: will be prepared to deal with crisis situations on social media and manage a company's online reputation;
  • Development of Conversion Strategies: you will be able to create strategies to convert followers into customers and promote business growth;
  • Entrepreneurship: will have the ability to start your own social media consulting business or work as a freelancer offering social media management services to companies;
  • Leadership: You will be able to lead digital marketing and social media teams, coordinating efforts to achieve business goals.

In short, an MBA in Social Media with a focus on Strategic Content and Traffic Management will open doors to a wide range of professional opportunities in the field of digital marketing, allowing you to contribute to the success of companies and brands in the digital age.

Target audience

The course is aimed at graduates who intend to work in the area of social media and traffic management, as well as teachers, researchers, marketing professionals, advertisers, journalists or professionals who intend to improve their knowledge in the area.

Objectives

The MBA in Social Media: Strategic Content and Traffic Management aims to provide a broader and more delineated view of the strategies used by digital marketing within social media and traffic channels, enabling professionals to understand the new rules of digital marketing, covering and addressing a variety of extremely important topics. 

Students will master the best techniques and tools for social media and traffic management, using planning strategies, implementing traffic on social media – Facebook, Instagram, Twitter, LinkedIn, Pinterest, TikTok and Threads, Google Ads, as well as influencer marketing, relationship marketing, copy for social media and traffic, web analytics and other disciplines that will result in the training of up-to-date professionals capable of putting into practice the planning and execution of traffic campaigns. This MBA will enable professionals to plan, analyze, develop, manage and implement projects in the most diverse market sectors.

What will you learn?

  • Digital Marketing Strategic Planning;
  • Digital Branding: strategic brand management and digital perception;
  • Relationship Marketing and Digital Influence Strategies;
  • Content Management and Copywriting for Social Media and Traffic;
  • Product Launch;
  • Social Media: planning, implementation and monitoring;
  • Market relations: crisis management and digital reputation;
  • Neuroscience applied to Digital Marketing with a focus on results;
  • Traffic via social media;
  • Traffic via Google Ads;
  • Web Analytics: monitoring, information metrics, results and
  • reports;
  • Consumer Behavior.
Edit Content

Curriculum Matrix

Planning Strategic Digital Marketing – 20h

Concepts, criticism and evolution of planning strategic marketing (PEM). Components of the PEM. strategic. Formulation of objectives and goals. Strategy competitive Porter's. Positioning strategic.

 

Digital Branding: strategic brand management and digital perception – 20h
How to build, manage and optimize a brand's digital presence, aiming to strengthen its identity and influence the public's perception online.

 

Entrepreneurship Digital – 8pm

This is the discipline what enables the to create and manage business online, using strategies digital to innovate, climb and to reach the success in the virtual market.

 

Visual Marketing: Strategies for Networks Social and Advertisements Payments – 8pm

Learn the to create and apply strategies visuals impactful to attract, engage and convert hearings in platforms social and by quite of campaigns paid.

 

Photography Strategic for Social Media and Traffic Paid – 8pm

Create  images powerful and directed what attract and engage the public in the networks social, enhancing campaigns of traffic paid and maximizing you results.

 

Video marketing: Conception, Production and Implementation – 20h

You will learn to create videos strategic, since the idea initial until the production and application in campaigns, with the objective of attract, engage and convert the target audience in a way effective.

 

Management of Content and Copywriting for Media Social and Traffic – 8pm

Focus in  to develop and optimize contents and texts persuasive for networks social, creating strategies of communication what increase the engagement and convert leads in customers put quite of traffic paid.

 

Media Social: planning, implementation and monitoring – 20h

Develop strategies complete for networks social, since the planning of contents until the execution and analysis of results, ensuring the maximum of engagement and performance in the platforms.

 

Performance and Growth Marketing: Strategies and Implementation – 20h

Discover as to create and to execute strategies marketing oriented by data, with the objective of maximize the growth and optimize the performance of campaigns, boosting results measurable and sustainable.

 

Management of Projects and Innovation: Prototyping and Pivoting Applied to the Marketing – 8pm

Teaches the apply methodologies agile to to develop, test and adjust strategies marketing, promoting innovation continuous and the adaptation of projects to to reach best results.

 

Relations with the market: management of crisis and reputation digital – 8pm

Focus in strategies to protect and strengthen the image of one mark, dealing with form crises effective and managing your reputation online for to maintain the trust and loyalty of public.

 

Marketing guys and management of career (models of relations public and press) – 8pm

THE discipline teaches the build and manage the image guys and professional, using strategies of relations public and communication with the press to strengthen the presence and reputation in the market.

 

Traffic Payment via Media Social and Google Ads – 8pm

Focus  in strategies to to create and optimize campaigns paid in the main platforms, as Facebook, Instagram and Google, with the objective of increase the visibility, to generate leads qualified and maximize the return on the investment.

 

Total workload: 350 hours

 

 

 

 

 

Edit Content

Kamila Mendonca of O. Teixeira

Bachelor's Degree in Social Communication with a Specialization in Communication and Marketing CEO, Partner and Marketing Director of Advertising and Propaganda Comunicando Marketing e Soluções Digitais. In the communication and marketing market for 13 years, 7 of them dedicated to digital.
Lattes CV

Edit Content

Faculty

Bruno Dourado

Master in Administration and Integrated Market Management from UniAlfa (2023); Bachelor in Social Communication - Major in Journalism from UniAraguaia (2015). Specialist in Marketing and Digital Strategy (2019). Over 13 years of experience in the area of communication and marketing, focusing on delivering great results in several companies served. Also acting as a teacher and speaker.

Danielly Bailao Moreira

Bachelor's Degree in Social Communication - Public Relations, MBA in Public Administration and City Management. MBA in Marketing and Communication and Digital Strategy. Works with Marketing, Internal Marketing, Events and Operational and Budget Management, Digital Marketing, Process Mapping, Project Management and Content Creation in the areas of automotive industry, consortiums and insurance.

Henry Davies Siqueira

Bachelor's Degree in Advertising, MBA in Digital Marketing, MBA in Commercial Management and Market Intelligence. Marketing Specialist with 11 years of experience in various segments such as aeronautics, automotive retail, cosmetics and others in national and multinational companies.

Gerciane Matos

Advertising, Automation Manager, Digital Marketing Analyst, specialist in SEO, Paid Traffic, Social Media and Inbound Marketing. Throughout her career, she has helped entrepreneurs and companies achieve solid results, using personalized strategies, intelligent automation and Artificial Intelligence (AI).

Karen Muzanni

PhD in Psychology, Behavior Analysis at PUC Goiás. Master in Communication, Media and Culture at UFG (2020). Bachelor in Social Communication - Specialization in Advertising and Propaganda at PUC Goiás (2015). Postgraduate in Marketing and Digital Strategy at UniAraguaia (2019) and in Organizational Psychology at UNIP (2023). Creator of the Digital Explorer - Digital Marketing in Practice course, workshops, lectures and consultancy project. Partner-Director of Creation and Operations at Grifo Propaganda Agency. Author of the book The feeling that is seen: how envy appears in advertising using the context of similar social classes. Professor in the MBA in Commercial Management and Market Intelligence, Marketing and Digital Strategy and Master in Marketing, Strategy and Digital Innovation at UniAraguaia, in the disciplines of Neuromarketing and consumer behavior, communication planning and digital marketing.

Kamila Mendonca

With 15 years of experience in the advertising and marketing market, 10 of which dedicated to the digital environment, her career is marked by a strong focus on content, social media and paid traffic. Since 2015, she has been part of the Comunicando team, where she provides training and specialized mentoring in paid traffic, helping companies and professionals optimize their campaigns and achieve concrete results. Her expertise ranges from content marketing to paid traffic, including Inbound Marketing, digital media and data analysis, always focusing on performance. Certified as a Google Partner, she uses tools such as Google Ads and Google Analytics to ensure successful campaigns, optimize indicators and offer quality customer service. Combining theory and practice, her journey is driven by a passion for results and the constant search for innovation in the digital universe.

Flavio Del Lima

Bachelor's Degree in Advertising and Marketing, MBA in People Management with Emphasis on Organizational Leadership, Postgraduate Professional Master's Degree in Consumer Behavior. Over 9 years of experience in advertising. During this time, I worked with major clients in the Central-West region of Brazil, mainly in the retail and real estate sectors. Most of my experience is focused on the digital media area, where I work with the main advertising platforms currently used. I also gained experience in content planning and creation. While working at an advertising agency, I continued my studies, completing my first MBA in 2018, where I studied Marketing Management and Consumer Analysis. Later, when I assumed a management position, I recognized the need to study People Management and Leadership, completing my second MBA.

Laura Veridiana

Graduated in Social Communication - Journalism from UnB (University of Brasília) in 2014, she has been working with digital marketing since 2015. She has worked as a marketing agency manager in Goiânia, being responsible for more than 70 simultaneous traffic clients. She currently works as a content strategy, infoproducts and digital launches mentor. Postgraduate degree in Neuroscience and Behavior from PUCRS in 2020.

Adriano Reis

Photographer and University Professor with extensive experience in photography and teaching. With a keen eye for capturing unique moments, he combines his passion for photography with a commitment to educating and inspiring new generations of professionals. As a professor, he teaches photography techniques and theories, always encouraging creativity and critical development in his students. His career is marked by the balance between professional practice and academic training, offering an enriching approach for those seeking excellence in the field of photography.

Ayeska Andrade

Media analyst, graduated in Social Communication - Advertising and Propaganda from PUC-GO with an MBA in Digital Media from IPOG and Specialization in Marketing Management and Consumption Analysis from UFG. Experience in managing digital media campaigns, implementing strategic planning, customer service, monitoring and analyzing results. Digital Media, Performance Media, Google Ads, Facebook Ads, Linkedin Ads, TikTokAds, Pre-Sales Teams, KPIs, Performance Reports, Sales Reports.

Rafaella Brugger

Bachelor of Law, Specialist in Environmental Law, MBA in Marketing and Digital Business. Communications and marketing advisor at IBGH - Brazilian Institute of Hospital Management, President of AnaMid-Goiás and ABRADI-Goiás.

Patricia Quitero Rosenzweig

PhD in Visual Art and Culture PPGACV/FAVUFG (2021), master in Visual Culture, in the area of concentration in Visual Processes and Systems PPGAV/UFG (2008), lato sensu specialist in Educational Planning UNIVERSO (2003) and bachelor in Social Communication: Advertising and Propaganda from PUCCAMP (1996). For 21 years working in the teaching career and as a researcher, since January 2022 she took over as Deputy Coordinator of Undergraduate Studies in Communication, Advertising and Journalism Courses at the Alves Faria University Center - UNIALFA in Goiânia. She began her teaching career in 2001 at Faculdade Cambury and remained until 2005 as a professor and coordinator. At the Catholic University of Goiás, and later PUC Goiás, she has worked since 2006 as Assistant Professor II and still does. She also worked in several educational institutions in Goiânia during her career, such as FASAM, Faculdade Araguaia, UNIP and Faculdades Objetivo. She was the pedagogical coordinator of the Undergraduate course in Social Communication: Advertising and Propaganda at Faculdade Cambury from 2004 to 2005, coordinated the Social Communication: Advertising and Propaganda course at Universidade Católica de Goiás from 2006 to 2009 and continued as coordinator of the same Social Communication: Advertising and Propaganda course at PUC Goiás from 2009 to 2010.

logo-unialfa

Perimeter Unit

(62) 3272-5140
Perimetral Norte Avenue, 4129
Goiania / GO
ZIP Code 74445-190

Mutirão Unit

(62) 3121-3236
Mutirão Avenue, 2600 (left with T-9)
Bueno Sector, Goiânia / GO
ZIP Code 74215-240

Unit T1

(62) 9612-9652
AV. T 1, Nº 363, QUADRA 25, LOT 7/8/17/19 - Bueno