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MBA in Strategic Management and Services in Pharmacies and Drugstores

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  • Duration

12 months

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  • Location

UNIALFA Perimetral or Bueno

  • PERIODICITY

Fridays (7pm to 10:20pm)
and Saturdays (8am to 6pm) - Biweekly

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Course presentation

At the end of the course, the student/professional will be prepared to implement new management practices, integration of resources and technologies to produce results; greater understanding of the bases of administration and business management, especially in pharmaceutical retail; better people management skills; as well as identification and organization of actions and services to promote health and, at the same time, sustainability and profitability of pharmacies and drugstores.

 

The Course of MBA in Strategic Management and Services in Pharmacies and Drugstores It is offered in a multidisciplinary manner and with emphasis on professionals who work in the health area in the dispensing of pharmaceutical products, as well as with sales, representation and interpersonal relations; pharmaceutical professionals; managers; clerks and other employees in the pharmaceutical retail sector.

Objectives

The MBA course in Strategic Management and Services in Pharmacies and Drugstores aims to train professionals in various areas of knowledge, providing ongoing training in order to enable the development of skills for employees in pharmacies and drugstores, also known as pharmaceutical retail, in the following aspects:

  • Manage pharmacies and drugstores (pharmaceutical retail) and integrate resources to produce results;
  • Know and understand the basics of administration and management of pharmaceutical establishments;
  • Select, train and manage people, aiming at the implementation and optimization of projects, processes and action plans;
  • Innovate in solving technological problems, including the introduction or improvement of processes, products, strategies or services, having a positive impact on the individual and collective health of the community where the pharmacy/drugstore is located;
  • Research, develop, innovate, monitor, manage and ensure the quality of process technologies and services applied to pharmacies and drugstores;
  • Optimize the health care process, through pharmaceutical services offered to the individual, family and community in the pharmacy;
  • Carry out activities to promote, protect and restore health, in addition to preventing diseases.

What will you learn?

  • The current context of pharmaceutical retail - perspectives and challenges;
  • Approach to business models and administrative structure of independent and associated pharmacies;
  • Regulatory Affairs and Health Documentation in the Pharmacy and Pharmaceutical Office;
  • Quality Assurance System (POPs - PGRSS), control and storage of controlled drugs in the pharmacy;
  • Training routines for good operational and service practices in the pharmacy;
  • Pricing and Promotion of Health Products, Supplies and Related Items in Pharmaceutical Retail;
  • Store layout and visual merchandising of products as innovation in pharmaceutical retail;
  • Sales strategies using E-commerce, WhatsApp, drive thru and last mile;
  • Digital presence and digital marketing for pharmacies;
  • Financial and Accounting Management in Pharmacies;
  • Customer Relationship Management in Pharmacies;
  • The Importance of Good Service and the Customer Journey;
  • Indication of Use and Sales of Non-Prescription Medicines at the Pharmacy Counter;
  • Implementation of Clinical Services in Pharmacy / Telepharmacy – management, administration and pricing;
  • Innovation through vaccination rooms, medication administration and other services in the pharmacy;
  • The potential of dermocosmetic and cosmetic lines for hair, photoprotection and anti-aging, in pharmacy performance;
  • Nutraceuticals and Phytotherapeutics from the perspective of promoting physical and mental health, increasing immunity and preventing diseases.
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MODULE 1 – INTRODUCTION TO THE CONTEXT OF PHARMACIES AND DRUGSHOPS

DISCIPLINEWORKLOAD
The current context of pharmaceutical retail – perspectives and challenges8pm
Approach to business models and administrative structure of independent and associated pharmacies8pm
Regulatory Affairs and Health Documentation in Pharmacies and Pharmacist's Offices8pm
Quality Assurance System (POPs - PGRSS), control and storage of controlled drugs in the pharmacy8pm
Total Course Load for Module 180h

 

MODULE 2 – PHARMACY AND DRUGSTORE MANAGEMENT

DISCIPLINEWORKLOAD
Training Routines for good operational and service practices in the pharmacy8pm
Pricing and Promotion of Health Products, Supplies and Related Products in Pharmaceutical Retail8pm
Store layout and visual merchandising of products as innovation in pharmaceutical retail8pm
E-commerce, WhatsApp, drive thru and last mile as sales strategies8pm
Digital presence and digital marketing for pharmacies 8pm
Financial and Accounting Management in Pharmacies8pm
Total Course Load for Module 2120h

 

MODULE 3 – SERVICES IN PHARMACIES AND DRUGSHOPS

DISCIPLINESWORKLOAD
Customer Relationship Management in Pharmacies8pm
The Importance of Good Service and the Customer Journey 8pm
Indication of Use and Sales of Non-Prescription Medications at the Pharmacy Counter I8pm
Indication of Use and Sales of Over-the-Counter Medications at the Pharmacy Counter II8pm
Implementation of Clinical Services in Pharmacy / Tele-pharmacy – management, administration and pricing8pm
Innovation through vaccination rooms, medication administration and other services in the pharmacy8pm
The potential of dermocosmetic and cosmetic lines for hair, photoprotection and anti-aging, in pharmacy performance8pm
Nutraceuticals and Phytotherapeutics from the perspective of promoting physical and mental health, increasing immunity and preventing diseases8pm
Total Course Load for Module 2160h

 

TOTAL WORKLOAD: 360H

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Sueza Abbey of Souza Oliveira

Master in Public Health from UFG. Degree in Pharmacy and Biochemistry. Specialist in Clinical Pharmacology from Universidade Católica Goiás. MBA in Administration and Marketing from Centro Universitário Anhanguera Goiânia; MBA in Pharmaceutical Retail Management from Universidade Gama Filho. Professor of the Pharmacy Course for over 10 years, currently with a link to Faculdade Metropolitana de Anápolis - FAMA, in the disciplines of Pharmaceutical Care; Clinical Pharmacy, Public Health and Epidemiology; Pharmaceutical Legislation, Pharmaceutical Deontology, Introduction to Pharmaceutical Sciences; Internship in Pharmaceutical Assistance in the SUS in Basic Health Units, and in dispensing the Specialized Component of the SUS. Accumulates professional experience as Coordinator and professor of Postgraduate Courses in the Health area; Professor of Courses and Trainings for the pharmaceutical segment, especially in pharmaceutical retail; former owner of a pharmacy; Former Executive Secretary of the Council of Municipal Health Secretariats of Goiás - COSEMS; Technical Advisor to States and Municipalities by the Ministry of Health in the decentralization of Public Health Policies; former consultant to the ANVISA Medicines Management via UNESCO; Former Federal Pharmacy Councilor for Goiás; current Regional Pharmacy Councilor of CRF-GO 2020 - 2023; President of the Brazilian Society of Pharmacists and Community Pharmacies, national - SBFFC 2019 - 2021.
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Amilson Alvares Lattes CV Specialist
Daniel Tenorio da Silva Lattes CV Doctor
Eduardo Marani Valerio Lattes CV Specialist
Juliana Lima Lattes CV Specialist
Juliana Roberta Lattes CV Specialist
Lorena Lisita Ignatius Theodore Lattes CV Master
Osvaldo Arthur Manzan Lattes CV Specialist
Reverildo Fernandes Lattes CV Specialist
Sueza Abbey of Souza Oliveira Lattes CV Master
Victor Costa Lattes CV Specialist
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Perimeter Unit

Perimetral Norte Avenue, 4129
Goiania / GO
ZIP Code 74445-190

Mutirão Unit

Mutirão Avenue, 2600 (left with T-9)
Bueno Sector, Goiânia / GO
ZIP Code 74215-240

Unit T1

AV. T 1, Nº 363, QUADRA 25, LOT 7/8/17/19 - Bueno

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