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Postgraduate:
MBA in Commercial Management

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Distance learning

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Course Objective

Expand students' knowledge by adding updated theories and problem-generating situations that encompass empirical and practical knowledge about the business environment, more specifically the commercial context. Think strategically about the area of commercial management, through the evaluation of organizational resources, with the aim of building specific action plans with positive results.

Target audience

This course offers professionals from different areas linked to the management of organizations who are interested in developing specific knowledge in commercial management and its contemporary tools, in addition to developing a strategic vision to maximize results in the global market of the segment in which they operate.

Graduate profile

  • Understand business and organizational policies and relationships, creating models of effective commercial actions focused on the company's business results; 
  • Adapt to different scenarios and problems that may be detected during prospecting and customer retention processes that affect commercial actions while developing an ethical profile and entrepreneurial development; 
  • Have the ability to serve the main stakeholders involved in the commercial, sales and strategic marketing process; 
  • Work in multidisciplinary teams while developing effective communication to prepare work between departments to satisfy the monitoring and implementation of commercial strategies; 
  • Identify market opportunities and threats and determine possibilities for development and innovation for the commercialization of products and services in the short and long term; 
  • Manage strategic information for decision making.

Job market

  • Create and align sales and marketing strategies with strategic and organizational alignment;
  • Detect and develop new business trends to increase companies' competitiveness;
  • Develop proposals for entrepreneurship, innovation, and business plans within the commercial scope;
  • Carry out the routine activities of a sales and commercial department. 
  • Create, understand, and analyze a company's strategic planning for decision-making with commercial viability;
  • Plan and implement strategies related to productivity and commercial results; 
  • Coordinate and carry out daily routines and commercial procedures. 
  • Plan and implement business strategies and transformative changes in the organization and market;
  • Align organizational dynamics and company rules with a strategic focus on its operations in search of results and competitive success.
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 DISCIPLINESCH
INFORMATION AND COMMUNICATION TECHNOLOGY MANAGEMENT80
ENTREPRENEURSHIP AND INNOVATION80
TRADE MARKETING80
COMMERCIAL NEGOTIATION AND ELECTRONIC BUSINESS80
COMPETITIVE INTELLIGENCE AND STRATEGY 80
DESIGN THINKING 80
FORMATION OF TRADE POLICY80
TOTAL560
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Perimeter Unit

Perimetral Norte Avenue, 4129
Goiania / GO
ZIP Code 74445-190

Mutirão Unit

Mutirão Avenue, 2600 (left with T-9)
Bueno Sector, Goiânia / GO
ZIP Code 74215-240

Unit T1

AV. T 1, Nº 363, QUADRA 25, LOT 7/8/17/19 - Bueno

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