Influencer marketing has become an indispensable strategic tool for companies that want to increase their visibility and consolidate their brand in the market. And, this Wednesday, the 19th, managers and professionals in the area participated in a thematic event at UNIALFA Bueno, which was attended by Mariana Mello, leader of the Marketing and Sales team at Hopi Hari.

 

Hopi Hari is one of the leading companies in the leisure park segment in Brazil. The event brought together marketing managers from various sectors, such as education, industry and pharmaceuticals, promoting an environment full of experience sharing.

 

Another highlight of the event was the participation of Gustavo Camozzi, marketing manager at ALFA EDUCAÇÃO, who spoke about the importance of Influencer Marketing and also about the Postgraduate courses offered by the Institution.

 

“Today we are talking about influencer marketing, which is part of every company’s strategy. So, it is important to highlight the importance of the influencer’s fit with the brand and all deliveries, measurement, monitoring and others,” said Mariana Mello, Marketing and Sales Director at Hopi Hari Theme Park.

 

The action was carried out through a partnership between AMCHAM and ALFA EDUCAÇÃO, associated companies that made the meeting possible, promoting training, networking and professional updating for participants.