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In-person · Distance learning

Marketing

Graduation

The Marketing course at UNIALFA trains professionals prepared to act strategically, creatively, and ethically in building brands, products, services, and experiences focused on customer relationships. Available in both in-person and distance learning formats, the degree develops skills focused on market analysis, consumer behavior, branding, integrated communication, digital marketing, social media, e-commerce, research, innovation, technology, and the use of data for decision-making.

About the course

A degree in Marketing prepares students to understand the market, identify opportunities, plan strategies, and develop actions that connect brands, companies, and consumers in a relevant and competitive way.

Throughout the undergraduate program, students are exposed to content related to market research, purchasing and consumption behavior, brand management, digital marketing, integrated communication, digital media, e-commerce, customer relationship management, positioning strategies, metrics, creativity, and innovation.

The goal is to train professionals capable of planning, executing, monitoring, and evaluating marketing actions in different contexts, considering changes in consumption patterns, technological advancements, and the need to build solutions aligned with organizational objectives.

In the in-person modality, the student experiences the academic routine on campus, with direct interaction with professors, colleagues, and practical activities. In the distance learning modality, the program offers flexibility for those who need to balance studies with work, family, and other responsibilities, while maintaining a focus on autonomy, academic quality, and preparation for the job market.

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Training and skills

The course develops fundamental technical, creative, analytical, and strategic skills for working in Marketing. These include communication, critical thinking, creativity, data analysis, planning, negotiation, market awareness, decision-making, and the ability to understand different consumer profiles.

The program also prepares students to develop marketing plans, create product, pricing, place, and promotion strategies, develop communication campaigns, analyze metrics, monitor trends, and propose solutions to strengthen brand presence in the market.

Another important point is the development of an integrated vision between traditional and digital marketing, allowing future professionals to understand the possibilities of working in campaigns, social media, e-commerce, inbound marketing, branding, CRM, automation, and customer experience.

With an approach connected to market changes, the course encourages innovation, ethical responsibility, understanding of the legal and socio-environmental aspects of the field, and the use of technologies to support more efficient, creative, and results-oriented strategies.

Job market

A professional with a degree in Marketing can work in companies in the manufacturing sector, commerce, services, marketing companies, research institutes and centers, marketing departments, agencies, consultancies, startups, public and private organizations, as well as develop their own projects or become entrepreneurs.

Our main areas of expertise include marketing planning, branding, digital marketing, social media, market research, integrated communications, e-commerce, customer relationship management, product and service management, trade marketing, merchandising, metrics analysis, and campaign development.

The program also enables graduates to contribute to brand positioning, the creation of sales strategies, the strengthening of the consumer experience, the analysis of market behavior, and the development of actions aimed at generating value for companies and clients.

In a landscape marked by digital transformation, competitiveness, and constantly changing consumer habits, marketing professionals play a strategic role in connecting brands, people, data, creativity, and results.

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Available registration forms

Modality: In-person