Aiming to meet the social and professional needs of people who are living with new concepts of the commercial world, economic society and human beings, the Higher Education Course in Commercial Management EAD was proposed. This is due to the need for continued training for professionals who seek improvement in issues related to business management and who work in Commerce. 

Profile

• Articulates and decides on sales in various businesses;
• Conducts economic, financial and tax feasibility studies. Prepares commercial analyses considering market demands and opportunities;
• Plans market research; 
• Develops post-sale relationships with customers; 
• Manages business information systems; 
• Defines pricing methods, considering tax, cost, competition and customer value aspects; 
• Manages the commercial area of an organization. Evaluates and issues technical opinions in their area of expertise.

Course Objective

Development of skills related to commercial management, through management tools and techniques and attention to quality principles in customer service, in order to enable leadership and motivation of teams, as well as the formulation of commercial strategies and policies for organizations.

Specific objectives

• Carry out economic, financial and tax feasibility studies; 
• Prepare commercial analyses considering market demands and opportunities; 
• Plan market research; 
• Develop post-sales relationships with customers; 
• Manage business information systems; 
• Define pricing methods, considering tax, cost, competition and customer value aspects; 
• Manage the commercial area of an organization; 
• Evaluate and issue technical opinions in your area of training; 
• Understand the importance of strategy in the corporate world, as well as become aware of strategic tools and analyses; 
• Understand the specificities of Consumer Law to comply with legal standards regarding the delivery of the product and/or service;
• Articulate and decide on sales in different businesses; 
• Prepare sales forecasts and budgets; 
• Know the distribution channels, forms of physical distribution and transport methods.

Performance in the job market

• Companies processing consumer and industrial goods;
• Input marketing companies;
• Planning, project development, technical advice and consultancy companies;
• Companies providing end-consumption services;
• Retail, wholesale and commercial representation companies;
• Institutes and Research Centers;
• Educational Institutions, through training required by current legislation.