Aimed at people who want to know more about Digital Marketing, students, advertisers, journalists, web designers, entrepreneurs and for those who already work in Marketing and want to improve their knowledge in the digital environment.
Provide a complete learning experience, where the student will experience the entire process of media creation (photo and video), strategy formulation, execution and monitoring in the most relevant digital media on the market.

Graduated in design from the Belas Artes University Center of São Paulo in 2001 with an MBA in Entrepreneurship and Innovation from IPOG and courses in Design Thinking at ESPM in São Paulo, Live|Work also in São Paulo, and IDEO, he worked at the McCann Erickson agency in Brasília and in several design agencies and studios in São Paulo. In 2000, he founded Designing in São Paulo, a design company that, over 15 years, developed projects for clients such as Apple, BlackBerry, Disney, Iphan, GRSA, Instituto Ethos, Tok&Stok, André Lima, Santander, Editora Gente, and many others. He is a partner at Bate Laje and innovation manager at Centopeia, providing consulting services in design, entrepreneurship, and innovation. He has also been accredited by SebraeGO in the area of design and innovation since 2015.

A professional with 14 years of experience in advertising and publicity, Mariana has a postgraduate degree in Marketing and Business Management. She is currently a partner at 4est Marketing e Branding, where she works as the creative and digital strategy director. She is passionate about the potential of artificial intelligence in digital marketing, and is therefore a hard user of these technologies. Her goal is to inspire and empower professionals and companies to maximize their digital presence with efficient strategies and solutions.

Master's degree in Communication from PPGCOM at FIC/UFG, graduated in Public Relations from UFG and specialized in ASCOM and Marketing and Relationship Marketing. Working in marketing departments for 14 years and for 11 as a manager, she is currently the marketing and e-commerce manager at Vasap Design and has led marketing teams in companies in various segments such as retail, fashion industry, technology and hospitality. Her main areas of activity are: events, trade marketing, e-commerce, relationship marketing, referral marketing, customer experience, inbound marketing, content marketing and internal marketing.

I have a master's degree in Linguistics from the University of Brasília (UnB), a degree in Literature from UnB, and a bachelor's degree in Social Communication from the University of Goiás (UFG). Over the course of my 15 years of experience as a copywriter, with a focus on copywriting, I have developed a solid skill in creating persuasive and engaging messages. I have worked with a variety of renowned clients, including Sabin, POUPEX, ApexBrasil, and Brasal. In addition, I teach Portuguese, Public Speaking, and Communication, where I share with students the knowledge acquired through practice, which meets theory in the classroom.

I have a master's degree in Linguistics from the University of Brasília (UnB), a degree in Literature from UnB, and a bachelor's degree in Social Communication from the University of Goiás (UFG). Over the course of my 15 years of experience as a copywriter, with a focus on copywriting, I have developed a solid skill in creating persuasive and engaging messages. I have worked with a variety of renowned clients, including Sabin, POUPEX, ApexBrasil, and Brasal. In addition, I teach Portuguese, Public Speaking, and Communication, where I share with students the knowledge acquired through practice, which meets theory in the classroom.

Bachelor's Degree in Social Communication with a Specialization in Communication and Marketing CEO, Partner and Marketing Director of Advertising and Propaganda Comunicando Marketing e Soluções Digitais. In the communication and marketing market for 13 years, 7 of them dedicated to digital.

Owner of CriAí Marketing Agency, she has been working in the Marketing market for over 5 years, with over 10 years of experience in Digital Marketing, Influence and Experience, Strategic Planning, Personal Marketing, Leadership, Events and Brand Activation. Partner. Specialist in Branding from Unialfa - 2019, Graduated in Marketing from Faculdade Cambury (2013 - 2015), Professional and Self Coaching from IBC (2013).

Guilherme Viana Gondim is a sports enthusiast, health care enthusiast and passionate about human behavior, always seeking to create memorable experiences. With a decade of experience in Communication, Marketing and Relationships, he currently works as a Professor and Consultant in Communication and Marketing. He holds a degree in Public Relations from UFG and two specializations, a postgraduate degree in Marketing and Competitive Intelligence and in Neuromarketing, both from IPOG. Guilherme has experience in renowned organizations, including Unimed Cerrado, ConsulPaz, Honcord and HP Transportes, where he played a key role in the CityBus 2.0 project. His skills include strategic planning, customer experience improvement, brand management and innovation. In addition to his corporate activities, he is a speaker and facilitator.
Objective: Introduce the concept of branding, emphasizing the importance of branding and building a strong brand in the digital environment.
Content: Difference between branding and consumer behavior, fundamentals of branding, how brands communicate digitally, and the importance of understanding the target audience.
Objective: Present advanced digital marketing strategies, including planning, analysis and application of metrics for optimization.
Content: Analysis of metrics, KPIs (Key Performance Indicators), analysis tools, campaign optimization for maximum performance.
Objective: Teach the techniques and tools to create engaging and effective visual content.
Content: Importance of visual content in digital marketing, tips for creating videos and photos that sell, use of editing tools.
Objective: Explain how to create relevant content that engages audiences and leads to conversion.
Content: Social Media, SEO (Search Engine Optimization), Inbound Marketing, Copywriting, Mental Triggers, Storytelling. This module prepares the ground for more advanced techniques, focusing on creating content that attracts and retains the consumer's attention.
Objective: Teach how to scale results using performance marketing and growth hacking techniques.
Content: Sales funnel, growth hacking techniques, marketing automation, personalization at scale.
Objective: Enable students to create and manage advertising campaigns on the main digital platforms.
Content: Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads. This module focuses on practical strategies to maximize the ROI (Return on Investment) of campaigns.
Objective: Explore the power of influencer marketing in today's digital landscape.
Content: How to work with digital influencers, types of collaborations, measuring the results of influencer campaigns.
Objective: Introduce neuromarketing concepts to better understand consumer purchasing decisions.
Content: Fundamentals of neuromarketing, how the brain influences purchasing behavior, neuromarketing techniques applied to digital marketing, and case studies.