PROFESSIONAL TRAINING COURSE
Diversity and Inclusive Education
- START
To be defined.
- INVESTMENT
R$ R$ 490 (PIX, BOLETO or IN UP TO 3 INSTALLMENTS ON CREDIT CARD).
- LOCATION
In person - Good
- Duration
18 hours
Doubts?
Public
Aimed at professionals seeking to understand the role of Product Marketing Management, from a strategic perspective that involves the product, brand and market perspectives.
Objective
Develop professionals to act as Product Marketing Managers, with an integrated and systemic vision based on the pillars of management that involve: product, brand and market.
Diego Alves Jacob
Marketing Manager with over 20 years of experience in Marketing (online and offline), Marketing and Market Intelligence, Consumer Behavior, Sales Campaigns, Market Research and Strategic Planning. He holds a PhD in Marketing and Strategy from the University of Minho - Portugal, a Master's in Regional Development (Digital Marketing) from Faculdade Alfa, a Specialist in People Management and Marketing from the Catholic University of Goiás - UCG and in Executive Management and Market Intelligence from IPOG and a degree in Hotel Management from CEFET-GO and Marketing Management from Descomplica.
Carla Simone Castro da Silva
Federal civil servant and general coordinator of Entrepreneurship at the Federal Institute of Brasília. Senior management positions for over 18 years in companies such as Ambev, Kaiser - Coca-Cola, Borges Landeiro, shopping center and Rede Globo.
Fabricio de Souza Santos
He worked as an industry manager in the area of production and logistics processes, leading more than 60 people. He has a bachelor's degree in Business Administration; a specialist degree in Higher Education Teaching; an MBA in Data Marketing and a Master's degree in Administration.
Special Prof. Flavio Del Lima
Innovation Manager at Tecno it with expertise in the areas of Business, Design, Marketing, Branding and User Experience. Master in Visual Culture, specialist in Marketing and degree in Graphic Design.
Joyce Pereira Furtado
Real Estate Marketing Director. Marketing Specialist with over 20 years of market experience and focus on Marketing and Communication Planning, Digital Marketing and Real Estate Marketing and a degree in Advertising.
Jose Auricicero Sousa Silva
CEO of the Human Development Institute, working in the development and self-development of people and teams, through lectures, consulting and mentoring. Has over 30 years of experience in the area of strategic people management, 25 of which were at Sesc Goiás, with expertise in the areas of Human Resources, Occupational Safety, Job and Salary Plan, Strategic People Planning and Budgeting, and Management of Learning and Internship Programs. Author of the collection Caderno do Líder and Coordinator of the Learning and Internship Program at Unifasam Junior for the Administration and Accounting Sciences courses. Master in Education, specialist in Strategic People Management and Leadership and graduated in Accounting Sciences, Administration and Pedagogy.
Leandro Miranda Rodrigues
Administrative and financial manager with over 18 years of experience in the market, specializing in financial management and Business Intelligence. He has experience in pricing products and services in various segments, in addition to having implemented dashboards using Power BI to assist in decision making. Specialist in Financial Management, Controllership and Auditing from Fundação Getúlio Vargas and a degree in Administration and Law from UNIALFA.
Leonardo Pereira
Graduated in Internet and Computer Networks from Universidade Salgado de Oliveira (2007), specialist in Information Security from Universidade Salgado de Oliveira (2012), MBA in Governance in Information Technologies from IPOG (2016). Master in Computer Science from UFG (Completion 2020), participates in the international research project (EMBRACE). Works as IT Operations Manager - Araguaia, and Professor of technology courses at Faculdade Senac GO. Researcher focused on characterizing user behavior through sentiment analysis aimed at managing futuristic wireless networks (5G networks).
Mayllon Lyggon de Sousa Oliveira
PhD in Communication from the Faculty of Communication and Information of the Federal University of Goiás (2022) and Master's degree from the institution (2018). Graduated in Social Communication - Qualification in Advertising and Propaganda from Faculdade Araguaia (2014). Has professional experience in the area of Communication, with emphasis on On and Offline Media. Works mainly on the themes: subjectivity, subject and modernity, body, sexuality, communication, science, PrEP and digital platforms.
Pedro Henrique Rodrigues de Sousa
PhD in Administration from the University of Brasília (UnB); winner of the 2021 PPGA/UnB Outstanding Thesis Award, as the author of the best Doctoral Thesis, Strategy and Innovation line. He is dedicated to the study of Organizational Strategies, Indicators, Innovation and Value Appropriation. Master in Administration, with an Area of Concentration in Strategic Management. Graduated in Administration from the Pontifical Catholic University of Goiás (PUC GO), with a Postgraduate MBA in Business Strategy from UGF. Reviewer for the Ibero-American Journal of Strategy and the Journal of Administrative Sciences. Member of the Research Group on Interorganizational Relations and Networks at the University of Brasília (UnB/CNPq). Coordinator of the Research Group on Business, Economic and Market Strategies (UniAlfa/CNPq). Researcher with a Funadesp scholarship. Professor of Undergraduate, Lato and Stricto Sensu Postgraduate courses, working in the topics of Strategic Management, Business Performance and Management by Indicators. Coordinator of the Professional Master's Degree in Administration at the Alves Faria University Center.
Taynara Flavia Sanches Jorge
She has been a communications and marketing consultant for 13 years, 10 of which have been spent managing organizational communications departments and teams. Her main areas of expertise are: public relations, third sector, relationship marketing, service marketing, digital marketing, internal communications and internal marketing, sustainability and communications planning. She is currently pursuing a master's degree in Communication at PPGCOM-UFG, in the Media and Citizenship research line. She holds a specialization in Communication and Marketing Consulting from the Federal University of Goiás (2013) and a degree in Social Communication - Public Relations from the Federal University of Goiás (2011).
Thamara Zaia Costa Barros
CEO of Jeito Zaia Enchantment Marketing, creator of the #JeitoZaia method, with Enchantment strategies. She has over 20 years of experience in Marketing, 11 of which were in charge of the shopping center, wholesale and retail markets. Specialist in Marketing and Communication from Faculdade Cambury/USP, MBA in Business Management from FGV. Specialist in Consumer Experience from ESPM, in Enchantment from Escola de Inspirações SP and graduated in Social Communication with a Specialization in Advertising and Propaganda from PUC Goiás.
Vanessa Negreiros Rodrigues Carvalho
Management and project development consultant in the areas of Commercial Effectiveness, Customer Experience and Change Management with over 15 years of experience in large companies in implementing commercial models, designing and implementing organizational culture, customer centricity, structuring corporate universities, creating games, visual maps, development paths for leadership and other employees. Specialist in Competitive Marketing Management, graduated in Administration and certified in Coaching by the Latin American Coaching Society.
Perimeter Unit
(62) 3272-5000
Perimetral Norte Avenue, 4129
Goiania / GO
ZIP Code 74445-190
Unidade Mutirão
(62) 3121-3236
Mutirão Avenue, 2600 (left with T-9)
Bueno Sector, Goiânia / GO
ZIP Code 74215-240
Unidade T1
AV. T 1, Nº 363, QUADRA 25, LOTE 7/8/17/19 - Bueno
